Last updated: 24 September 2026
Merryfall Cakes Bakery Ltd respects your privacy and is committed to protecting your personal information. This privacy policy explains what information we collect, why we collect it, how we use it and the rights you have in relation to your personal data.
For the purpose of UK data protection law, the data controller is Merryfall Cakes Bakery Ltd.
Information we may collect
When you enquire, place an order, book our services, subscribe to our mailing list or use our website, we may collect information including:
Your name, email address, telephone number and postal address; details relating to your order, wedding, celebration or event; wedding venue and date; delivery or collection information; dietary requirements and allergy information that you choose to provide; correspondence between you and Merryfall Cakes; transaction and payment information; and information about how you interact with our website and emails.
We only collect information that is reasonably necessary to provide our services, communicate with you and operate our business.
How we use your information
We may use your personal information to respond to enquiries; prepare estimates and proposals; process and fulfil orders; manage wedding, celebration, wholesale, corporate and other bookings; arrange consultations, collections and deliveries; administer subscriptions and postal orders; communicate important information about your order or booking; maintain appropriate business and accounting records; improve our website and services; and send marketing communications where you have consented to receive them or where otherwise permitted by law.
Where you provide information concerning allergies or dietary requirements, we use this information for the purpose of managing your order and communicating relevant food-safety information.
Payments
Payments may be processed securely by third-party payment providers. Merryfall Cakes Bakery Ltd does not normally receive or store your full debit or credit card details.
The payment provider will process your information according to its own privacy policy and security procedures.
Third-party services
We use trusted third-party services to help operate our business. Depending on how you interact with us, these may include Squarespace for our website, online shop, subscriptions and email marketing; Dubsado for enquiries, client management, forms, proposals, contracts, invoices and appointments; payment processors such as Stripe; Google services; FreeAgent for accounting and business records; and delivery or postal providers where required to fulfil your order.
We only share personal information where it is necessary for the relevant service, to fulfil our obligations to you, to operate our business or where required by law. Some services providers may process information outside the United Kingdom. Where applicable, appropriate safeguards are used in accordance with data protection law.
Email Marketing
If you subscribe to receive news, updates, offers or other marketing emails from Merryfall Cakes, we may use your information to send these communications.
You can unsubscribe at any time by clicking the unsubscribe link contained without our marketing emails.
Unsubscribing from marketing does not prevent us from sending essential communications relating to an existing order, booking or subscription.
Cookies and website analytics
Our website may use cookies and similar technologies to operate correctly, understand how visitors use the website and, where applicable, support analytics and marketing.
Further information can be found in our Cookie Policy and through the cookie preferences available on our website.
How long we keep your information
We retain personal information for only as long as reasonable necessary for the purpose for which it was collected, including fulfilling orders and bookings and meeting our legal, tax, accounting and regulatory obligations.
Different types of information may therefore be retained for different periods.
Keeping your information secure
We take reasonable steps to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
Where we used third-party platforms to process or store information, those providers maintain their own security measures and policies.
Your rights
Under UK data protection law, depending on the circumstances, you may have the right to request access to the personal information we hold about you; ask us to correct inaccurate information; request deletion of your information'; restrict or object to certain processing; request transfer of certain information; and withdraw consent where we rely upon consent.
You also have the right to complain to the Information Commissioner’s Office (ICO) if you have concerns about how your personal information has been handled.
Contact us
If you have a question about this privacy policy, would like to exercise your data protection rights, or have a concern about how your information is being used, please contact:
Merryfall Cakes Bakery Lt
Email: steph@merryfallcakes.com
Website: www.merryfallcakes.com